Billboards are large signboards, which are usually seen in places with high traffic such as busy roads, motorways and highways. They are typically aimed at passing pedestrians and drivers and unlike ads on a busy newspaper; a billboard is powerful because it does not have to compete with its surroundings. When you see a billboard by itself on a long stretch of highway you can’t help but look at it. For these reasons, billboards are one of the most effective outdoor marketing strategies. Tips for having an effective billboard:
- Keep the text minimal. There is no way people can understand detailed copy at 100 km per hour.
- Use a photo to convey your message.
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