There is a relationship between website development and web promotion
Web design is not just about creating the best looking websites. What is the point in having costly graphic design or a flash website if nobody ever finds it? Ask yourself what you expect from a website, or more importantly, what do your users expect? What is equally important is having a website that has been built from the very beginning with your keywords in mind to ensure you get found when it counts. Most people think that merely building a website and putting it online will be enough. In fact without website search engine promotion or search engine optimization and search engine submission, you will rarely see any visitors at all.
Website Promotion, is an essential core part of the online internet marketing strategy for most online businesses.
Every day over 400 million searches are made on the world's leading engines such as Google, MSN and Yahoo! and every one of these is a potential customer looking for a specific product, service or topic. They are already actively searching, unlike many other forms of advertising such as television or radio where this cannot be guaranteed.
First, to clear up a few myths, Website Promotion is not just about sticking in a few META tags. In modern competitive times a structured and long term approach is requried for effectively optimising your website:
1.Keyword Analysis
Website promotion marketing is wasted investment if you target the wrong keywords. You may know your products, but you can't be sure which keywords the bulk of potential customers are using without proper research. We use live internet data to check this.
2.Website Optimization
making structural changes to the way web pages are designed, and the construction of the text are two ways which we may optimise your site. This part is crucial in the process, and uses the keywords determined in stage 1..
3.Link Building
Once your site is fully optimised for the search engines, and ready to be crawled, then you need links. Engines such as Google rate your position in their index largely on the number and quality of links pointing towards your site. The number of links you require for a first page ranking depends on the keyword phrases you are competing on and how much competition there is. We can advise on this and your monthly budget to invest in link building. |
