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Training on SAP Customer Relationship Management

What is SAP CRM ?

CRM stands for Customer Relationship Management and is a set of methodologies and tools that helps to manage customer relationship in an organized way.

What is SAP CRM?

SAP CRM is the CRM tool provided by SAP.

What is SAP CRM used for?

A CRM is used for many a business process but let consider a very typical workflow for SAP -CRM

The SAP CRM application is an integrated customer relationship management (CRM) software manufactured by SAP AG that targets business software requirements of midsize and large organizations in all industries and sectors.

SAP CRM functional Online Training:

Web Technologies offers the best SAP CRM online training with the industry experts as their trainers. All the experienced certified tutors will share their experience, tips and tricks in the SAP CRM Online training course

SAP CRM Functional online training course details:

  • SAP CRM Functional
  • SAP New Dimensional – CRM
  • Overview and Introduction to CRM
  • Introduction to Net Weaver
  • General SAP Transactions
  • Foundation Architecture of my SAP CRM
  • Overview of CRM server Technology and User Interface
  • Business Partners
  • Organizational Model

CRM Base Customizing

  • Territory Management
  • Product master
  • Business Transaction Processing
  • Activity Management
  • Partner Processing
  • Actions
  • Overview of Pricing in CRM
  • CRM Billing Overview
  • CRM Middleware

CRM Interaction Center Win Client

  • Interaction Center Overview
  • Architecture landscape
  • Win Client Profile & Configuring Components
  • Action Box and alert molder
  • Interaction center scripting

CRM Sales

  • Opportunity Management
  • Copy Control
  • Quotation and Order Management
  • Overview Contract Management

CRM Analytics

  • Introduction to BW
  • Activating CRM Business content
  • Introduction to analytics
  • Data Mining Work Bench
  • Analysis Process Designer (APD)
  • Customer analytics (data mining, CL TV)
  • Marketing analytics (planning, Target group selection, RFM analytics)

Marketing

  • Overview of marketing management in my SAP CRM
  • Marketing and campaign planning
  • Planning and performing marketing projects
  • Marketing Calendar
  • Personalized mail forms
  • Creating personalized e-mails
  • Business partner-controlled communication
  • Segmenting business partners
  • Marketing attributes
  • Segment Builder
  • Creating profiles and target groups
  • Lead Management
  • Campaign automation
  • External List Management
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